We use in our site Firebolt.io ("Site") cookies and similar files or technologies to automatically collect and store information about your computer, device, and Site usage, in order to improve their performance and enhance your user experience. We use the general term "cookies" in this policy to refer to these technologies and all such similar technologies that collect information automatically when you are using our Site where this policy is posted. You can find out more about cookies and how to control them in the information below.
If you do not accept the use of these cookies, please disable them using the instructions in this cookie policy or by changing your browser settings so that cookies from this Site cannot be placed on your computer or mobile device. Important: disabling cookies on this Site may seriously cripple the user experience and other features on the Site, to the point of rendering them useless.
In this Cookies Policy, we use the term Firebolt (and "we", "us" and "our") to refer to Firebolt Analytics Inc. Our Privacy Policy is available at Firebolt.io.
What is a cookie?
Cookies are computer files containing small amounts of information which are downloaded to your computer or mobile device when you visit a website. Cookies can then be sent back to the originating website on each subsequent visit, or to another website that recognizes that cookie.
Cookies are widely used in order to make websites work, or to work more efficiently, as well as to provide information to the owners of the website. Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improving the user experience. Cookies may tell us, for example, whether you have visited our Site before or whether you are a new visitor.There are two broad categories of cookies:
- First party cookies, served directly by us to your computer or mobile device.
- Third party cookies, which are served by a third party on our behalf. We use third party cookies for functionality, performance / analytics, marketing, unclassified and other technologies, and social media purposes.
Cookies can remain on your computer or mobile device for different periods of time. Some cookies are 'session cookies', meaning that they exist only while your browser is open. These are deleted automatically once you close your browser. Other cookies are 'permanent cookies', meaning that they survive after your browser is closed. They can be used by websites to recognize your computer when you open your browser and browse the Internet again.
Web beacons:
Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs"). These are small graphics files that contain a unique identifier that enable us to recognize when someone has visited our website. This allows us, for example, to monitor the traffic patterns of users from one page within our website to another, to deliver or communicate with cookies, to understand whether you have come to our website from an online advertisement displayed on a third party website, to improve website performance and to measure the success of email marketing campaigns. In most instances, these technologies are reliant on cookies to function, and therefore declining cookies prevents them from functioning.
If you don't want your cookie information to be associated with your visits to these pages, you can set your browser to turn off cookies as described further below. If you turn off cookies, web beacon and other technologies will still detect your visits to our Site; however, they will not be associated with information otherwise stored in cookies.
Targeted advertising
Third parties may drop cookies on your computer or mobile device to serve advertising through our website. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. The information collected through this process does not enable us or them to identify your name, contact details or other personally identifying details unless you choose to provide these to us.
How do we use cookies?
We use cookies to:
- Track traffic flow and patterns of travel in connection with our Site;
- Understand the total number of visitors to our Sites on an ongoing basis and the types of internet browsers (e.g. Chrome, Firefox, Safari, or Internet Explorer) and operating systems (e.g. Windows or Mac) used by our visitors;
- Monitor the performance of our Site and to continually improve it; and
- Customize and enhance your online experience.
What types of cookies do we use?
The types of cookies used by us in connection with the Site can be considered 'essential website cookies', 'functionality cookies', 'analytics and performance cookies', 'marketing', 'unclassified', and 'other technologies'. We've set out some further information below, and the purposes of the cookies we set in the following table.
1. Cookies necessary for essential website purposes
These cookies are essential to provide you with services available through this Site and to use some of its
features, such as access to secure areas. Without these cookies we will not be able to provide services
that you require, such as transactional pages and secure login accounts.
| Cookie name |
Source |
Expiry |
Purpose |
| OptanonAlertBoxClosed |
www.firebolt.io |
Session |
Enabling the website not to show the message more than once to a user. |
| OptanonAlertBoxClosed |
firebolt.io |
1 year |
Enabling the website not to show the message more than once to a user. |
| OptanonConsent |
www.firebolt.io |
Session |
Enabling the website to remember the cookie preferences of returning visitors. |
| OptanonConsent |
firebolt.io |
1 year |
Enabling the website to remember the cookie preferences of returning visitors. |
| nlbi_XXXXXXX |
comeet.co |
Session |
Linking certain sessions to a specific visitor. |
| __cf_bm |
hello.firebolt.io |
Session |
manage incoming traffic that matches criteria associated with bots. |
| _cfuvid |
hello.firebolt.io |
Session |
distinguish individual users who share the same IP address for the purpose of enforcing rate limiting rules. |
| merchant |
stripe.com |
1 year |
This domain is associated with Stripe, a company that provides payment processing software and application programming interfaces for e-commerce websites and mobile applications. |
2. Functionality Cookies
These cookies record information about choices you've made and allow us to tailor the website to you. These cookies allow us to provide you with our services in the way in which you have required, as you continue to use or come back to our Site. For example, these cookies allow us to:
- Save your location preference if you have set your location on the homepage in order to receive a localized information;
- Remember settings you have applied, such as layout, text size, preferences, and colors;
- Show you when you are logged in; and
- Store accessibility options.
| Cookie name |
Source |
Expiry |
Purpose |
| Hubspotutk |
firebolt.io |
5 months |
Keeping track of a visitor's identity. |
| Hubspotutk |
www.firebolt.io |
Session |
Keeping track of a visitor's identity. |
| messagesUtk |
www.firebolt.io |
Session |
Ensures continuity of the chat conversations and remembers the information of visitors who chat in multiple sessions. |
| __cf_bm |
vimeo.com |
Session |
Supporting Cloudflare Bot Management. |
| __cf_bm |
hubspotusercontent.com |
Session |
Supporting Cloudflare Bot Management. |
| __cf_bm |
hs-analytics.net |
Session |
Supporting Cloudflare Bot Management. |
| __cf_bm |
hsappstatic.net |
Session |
Supporting Cloudflare Bot Management. |
| __cf_bm |
codepen.io |
Session |
Supporting Cloudflare Bot Management. |
| __cf_bm |
usemessages.com |
Session |
Supporting Cloudflare Bot Management. |
| __cf_bm |
hs-sites.com |
Session |
Supporting Cloudflare Bot Management. |
| __cf_bm |
hs-scripts.com |
Session |
Supporting Cloudflare Bot Management. |
| AWSALBTG |
api.typeform.com |
6 days |
Used to attribute commission to affiliates when a visitor arrive at the website from an affiliate referral link. |
| AWSALBTG |
form.typeform.com |
6 days |
Used to attribute commission to affiliates when a visitor arrive at the website from an affiliate referral link. |
| SM |
c.clarity.ms |
Session |
Used for synchronizing the MUID across Microsoft domains to facilitate consistent user tracking across different browser sessions |
| ANONCHK |
c.clarity.ms |
Session |
Used to indicate whether a user is sampled for session recording; it ensures that the session data is tied to a unique ID for that specific visit. |
| visid_incap_xxxxxxx |
comeet.co |
1 year |
linking certain sessions to a specific visitor (visitor representing a specific computer). In order to identify clients that have already visited Incapsula. |
| _cfuvid |
vimeo.com |
Session |
A Cloudflare Rate Limiting cookie used to identify individual visitors sharing an IP address to ensure security and prevent DDoS attacks. |
| _cfuvid |
cdn.webflow.com |
Session |
Used by Cloudflare to manage traffic spikes and rate-limiting policies, ensuring the CDN delivers content securely to the legitimate user. |
| incap_ses_xxxxxxxxxxxxxxxx |
comeet.co |
Session |
Linking HTTP requests to a certain session (AKA visit) in order to maintain existing sessions (ie, session cookie) |
| MUID |
clarity.ms |
1 year |
Used as a unique user identifier to track visits across different Microsoft sites and help Clarity distinguish unique vs. returning users. |
| MR |
c.clarity.ms |
6 days |
Used to indicate whether to refresh the MUID; it helps maintain the accuracy of user tracking by checking if the identifier needs updating. |
| AWSALBTGCORS |
form.typeform.com |
6 days |
Used to attribute commission to affiliates when a visitor arrive at the website from an affiliate referral link. |
| AWSALBTGCORS |
api.typeform.com |
6 days |
Used to attribute commission to affiliates when a visitor arrive at the website from an affiliate referral link. |
| CLID |
www.clarity.ms |
1 year |
Used to identify the first-time a user visited the site to provide long-term heatmaps and behavioral analytics for that specific browser. |
3. Performance / Analytics Cookies
We use performance/analytics cookies to analyze how the website is accessed, used, or is performing. We do this in order to provide you with a better user experience and to maintain, operate and continually improve the website. For example, these cookies allow us to:
- Better understand our website visitors so that we can improve how we present our content;
- Test different design ideas for particular pages, such as our homepage;
- Collect information about Site visitors such as where they are located and what browsers they are using;
- Determine the number of unique users of the website;
- Improve the website by measuring any errors that occur; and
- Conduct research and diagnostics to improve product offerings.
| Cookie name |
Source |
Expiry |
Purpose |
| __hstc |
firebolt.io |
5 months |
Website analytics. |
| __hstc |
www.firebolt.io |
Session |
Website analytics. |
| cb_anonymous_id |
firebolt.io |
1 year |
Attributing page views back to an anonymous individual and track the user's interactions and behavior on the website over time |
| cb_anonymous_id |
www.firebolt.io |
Session |
Attributing page views back to an anonymous individual and track the user's interactions and behavior on the website over time |
| _hjTLDTest |
firebolt.io |
Session |
Determining the most generic cookie path to use, instead of the page hostname. |
| cb_user_id |
firebolt.io |
1 year |
Keeps track of the visitor's identity by storing a unique user ID to attribute web activity to the individual |
| cb_user_id |
www.firebolt.io |
Session |
Keeps track of the visitor's identity by storing a unique user ID to attribute web activity to the individual |
| cb%3Atest |
firebolt.io |
1 year |
This cookie name is associated with analytics which is used to collect data on the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded with the purpose of generating reports for optimizing the website content. |
| __hssrc |
firebolt.io |
Session |
Website analytics. |
| __hssrc |
www.firebolt.io |
Session |
Website analytics. |
| __hssc |
firebolt.io |
Session |
Website analytics. |
| __hssc |
www.firebolt.io |
Session |
Website analytics. |
| rl_anonymous_id |
firebolt.io |
1 year |
Identifies a visitor to the website in an anonymous form and track user interactions with the site. |
| rl_anonymous_id |
www.firebolt.io |
Session |
Identifies a visitor to the website in an anonymous form and track user interactions with the site. |
| rl_auth_token |
firebolt.io |
Session |
Stores the authentication token passed by the user. |
| rl_group_id |
firebolt.io |
Session |
Stores the group ID set via the group API. |
| _hjSessionUser_xxxxxx |
firebolt.io |
1 year |
Persisting the Hotjar User ID, unique to that site on the browser; ensuring that behavior in subsequent visits to the same site will be attributed to the same user ID. |
| _hjSessionUser_xxxxxx |
www.firebolt.io |
Session |
Persisting the Hotjar User ID, unique to that site on the browser; ensuring that behavior in subsequent visits to the same site will be attributed to the same user ID. |
| _ga |
firebolt.io |
1 year |
Registers a unique ID that is used to generate statistical data on how the visitor uses the web site |
| _ga |
www.firebolt.io |
Session |
Registers a unique ID that is used to generate statistical data on how the visitor uses the web site |
| _ga_xxxxxxxxxx |
firebolt.io |
1 year |
Identify and track an individual session. |
| _ga_xxxxxxxxxx |
www.firebolt.io |
Session |
Identify and track an individual session. |
| rl_group_trait |
firebolt.io |
Session |
Stores the group ID set via the group API. |
| rl_page_init_referrer |
firebolt.io |
1 year |
Stores the initial referrer of the page when a user visits a site for the first time. |
| rl_page_init_referrer |
www.firebolt.io |
Session |
Stores the initial referrer of the page when a user visits a site for the first time. |
| _hjSession_xxxxxx |
firebolt.io |
Session |
Ensuring that subsequent requests within the session window will be attributed to the same Hotjar session. |
| _hjSession_xxxxxx |
www.firebolt.io |
Session |
Ensuring that subsequent requests within the session window will be attributed to the same Hotjar session. |
| rl_page_init_referring_domain |
firebolt.io |
Session |
Stores the initial referring domain of the page when a user visits a site for the first time. |
| rl_session |
firebolt.io |
1 year |
tracks a user's session, helping to provide insights into their behavior within a single visit to the website. |
| rl_session |
www.firebolt.io |
Session |
tracks a user's session, helping to provide insights into their behavior within a single visit to the website. |
| _uetvid |
firebolt.io |
1 year |
Engaging with a user that has previously visited our website. |
| _uetvid |
www.firebolt.io |
Session |
Engaging with a user that has previously visited our website. |
| rl_trait |
firebolt.io |
Session |
Stores the user traits object set via the identify API. |
| rl_user_id |
firebolt.io |
Session |
Stores the unique user ID for the purpose of Marketing/Tracking. |
| test_rudder_cookie |
firebolt.io |
1 year |
Checks whether the cookie storage of a browser is accessible or not. Once checked, the cookie is removed immediately. |
| rack.session |
hubspot.clearbit.com |
6 days |
stores session data for user sessions in Ruby on Rails web applications. |
| __cf_bm |
hubspot.com |
Session |
Supporting Cloudflare Bot Management. |
4. Marketing/Advertising
We use marketing cookies to deliver many types of targeted digital marketing.. We do this in order to provide you with a better user experience and to maintain, operate and continually improve the website. The cookie store user data and behavior information, which allows advertising services to target audience according to variables. For example, these cookies allow us to:
- Observe the site performance and generate retargeting (Site retargeting, search retargeting, etc).
- Maintain and improve the website and our products
| Cookie name |
Source |
Expiry |
Purpose |
| _fbp |
firebolt.io |
2 months |
Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. |
| _fbp |
www.firebolt.io |
Session |
Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. |
| cb_group_id |
www.firebolt.io |
Session |
This cookie is associated with Clearbit which is used to keep track of group information, like an account that a user belongs to or a company they work for, and to assign visitors into segments for website advertisement efficiency. |
| cb_group_id |
firebolt.io |
1 year |
This cookie is associated with Clearbit which is used to keep track of group information, like an account that a user belongs to or a company they work for, and to assign visitors into segments for website advertisement efficiency. |
| _rdt_uuid |
www.firebolt.io |
[Please confirm the expiry duration] |
Tracking the views of embedded videos and performance of the advertisements. |
| _gcl_au |
firebolt.io |
2 months |
Used by Google AdSense for experimenting with advertisement efficiency across websites using their services |
| _gcl_au |
www.firebolt.io |
Session |
Used by Google AdSense for experimenting with advertisement efficiency across websites using their services |
| pfjs%3Acookies |
firebolt.io |
1 year |
This cookie name is associated with pfjs%3Acookies which is used to check if the user's browser supports cookies, collect data on visitor behavior from multiple websites to present more relevant advertisement, and set through the site by advertising partners to target the visitor with relevant advertisement. |
| _uetsid |
firebolt.io |
1 year |
This cookie is used by Bing to determine what ads should be shown that may be relevant to the end user perusing the site. |
| _uetsid |
www.firebolt.io |
Session |
This cookie is used by Bing to determine what ads should be shown that may be relevant to the end user perusing the site. |
| messagesUtk |
firebolt.io |
1 year |
Ensures continuity of the chat conversations and remembers the information of visitors who chat in multiple sessions. |
| SRM_B |
c.bing.com |
1 year |
This domain is owned by Microsoft - it is the site for the search engine Bing. |
| __cf_bm |
linkedin.com |
1 year |
Supporting Cloudflare Bot Management. |
| __cf_bm |
hsforms.com |
Session |
Supporting Cloudflare Bot Management. |
| _cfuvid |
hubspot.com |
Session |
This domain is owned by Hubspot. This company provides a range of online marketing and sales technology and services. |
| _cfuvid |
hsforms.com |
Session |
This domain is owned by Hubspot. This company provides a range of online marketing and sales technology and services. |
| __Secure-xxxxxxx |
youtube.com |
Session |
YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. |
| VISITOR_PRIVACY_METADATA |
youtube.com |
5 months |
YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. |
| bcookie |
linkedin.com |
1 year |
Used by the social networking service, LinkedIn, for tracking the use of embedded services. |
| bscookie |
linkedin.com |
1 year |
Used by the social networking service, LinkedIn, for tracking the use of embedded services |
| IDE |
doubleclick.net |
1 year |
Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. |
| lidc |
linkedin.com |
Session |
Used by the social networking service, LinkedIn , for tracking the use of embedded services. |
| test_cookie |
doubleclick.net |
Session |
Used to check if the user's browser supports cookies. |
| VISITOR_INFO1_LIVE |
youtube.com |
5 months |
This cookie is used as a unique identifier to track viewing of videos |
| li_gc |
linkedin.com |
5 months |
This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions. For this reason it is classified as a primarily tracking/targeting domain. |
| YSC |
youtube.com |
Session |
YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. |
| JSESSIONID |
www.linkedin.com |
Session |
This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions. For this reason it is classified as a primarily tracking/targeting domain. |
| lang |
linkedin.com |
Session |
This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions. For this reason it is classified as a primarily tracking/targeting domain. |
| onfire_id |
onfire.ai |
12-month |
To identify anonymous website visitors by matching browsing activity with third-party professional identity graphs for the purpose of personalized B2B marketing and sales outreach |
How to control or delete cookies
Most browsers allow you to change your cookie settings. These settings will typically be found in the “options” or “preferences” menu of your browser. In order to understand these settings and learn how to use them, please consult the “Help” function of your browser, or the documentation published online for your particular browser type and version.
However, please note that if you choose to refuse cookies you may not be able to use the full functionality of our Site.
The following pages have information on how to change your cookies settings for the different browsers:
Third Party Websites' Cookies
When using our website, you may be directed to other websites for such activities as surveys, to make payment in currency other than U.S. dollars, or for job applications. These websites may use their own cookies. We do not have control over the placement of cookies by other websites you visit, even if you are directed to them from our website.
If you use the buttons that allow you to share products and content with your friends via social networks like Google, Twitter and Facebook, these companies may set a cookie on your computer memory. Find out more about these here:
Need More Information?
If you would like to find out more about cookies and their use on the Internet, you may find the following link useful: All About Cookies
Cookies that have been set in the past
If you have disabled one or more Cookies, we may still use information collected from cookies prior to your disabled preference being set, however, we will stop using the disabled cookie to collect any further information.
Contact us
If you have any questions or comments about this cookies policy, or privacy matters generally, please contact us via email at privacy@firebolt.io.
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